Blogs in corporate world

A new term is born: "corporate blogging". Business advantages of blogging are: reach out the customer, improve internal/external communication, employees "bottom-up empowerment", openess (in the limits of internal corporate policies, of course, you'll not post in a blog your latest patent idea or some secret documents :), etc.

So, big guys are up in full force. Check for example Gates Pushes 'Power to the People' Message or Sun Microsystems blogging policy.

If you want a sample of what is going on in a corporate blog check Microsoft's blogs or Sun's blogs . Every day new guys start to blog.

Microsoft's near term goal is 1000 bloggers.